EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosyste

Banner ads are a prevalent form of online advertising that frequently appear at the bottom of web pages. These square advertisements present graphical content to attract potential customers. Banner ads are known for their broad audience and power to successfully advertise products or services. They frequently utilize appealing designs and persuasiv